Privacy Policy

Last updated: October 11, 2026

Hook and Roll (“we”, “us”) operates hookandroll.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you browse the Site, place an order, or contact us.

Information we collect

• Identity and contact data — name, email address, phone number, billing and shipping addresses
• Order and payment data — products purchased, order history, payment confirmation (payment card details are processed by our payment providers; we do not store full card numbers)
• Technical and usage data — IP address, browser type, device information, pages viewed, and similar analytics collected via cookies and pixels
• Communications — messages you send us by email or contact form

How we use your information

• To process, fulfill, and deliver orders and handle returns or refunds
• To provide customer support and respond to inquiries
• To improve the Site, prevent fraud, and keep our services secure
• To send transactional emails (order and shipping updates)
• To send marketing emails if you opt in or where permitted by law — you can unsubscribe at any time
• To comply with legal obligations

Legal bases (where applicable)

Depending on your location, we process personal data based on contract performance (fulfilling your order), legitimate interests (security, analytics, improving the Site), consent (marketing where required), and legal obligations.

Sharing your information

We share personal information with trusted service providers who help us operate the store, including Shopify (e-commerce platform), payment processors, shipping carriers, email/marketing tools, and analytics providers. They may only process data as needed to provide their services. We may also disclose information if required by law or to protect our rights, customers, or the public.

We do not sell your personal information for money.

Cookies and tracking

We use cookies and similar technologies to run the Site, remember preferences, measure performance, and (where enabled) support advertising. See also Shopify’s cookie information. You can control cookies through your browser settings; blocking some cookies may affect Site functionality.

International transfers

We are based in Hong Kong SAR. Your information may be processed in Hong Kong, mainland China (fulfillment), and other countries where our providers operate (including where Shopify processes data). Where required, we use appropriate safeguards for cross-border transfers.

Retention

We keep personal information only as long as needed for the purposes above, including order records, legal compliance, dispute resolution, and enforcing agreements — then delete or anonymize it when no longer required.

Your rights

Depending on where you live, you may have rights to access, correct, delete, or port your personal information, restrict or object to certain processing, or withdraw consent. To exercise these rights, email hookandrollofficial@gmail.com. You may also lodge a complaint with a data protection authority where applicable.

Children

The Site is not directed to children under 16, and we do not knowingly collect their personal information.

Changes

We may update this Privacy Policy from time to time. The “Last updated” date will change when we do. Continued use of the Site after changes means you accept the updated policy.

Contact

Hook and Roll
hookandrollofficial@gmail.com
Des Voeux Road Central, Central, Hong Kong Island, Hong Kong SAR